TY  - JOUR
T1  - Seyahat Rotası Belirleme: Chatgpt, Seyahat Acentesi ve Turist Karşılaştırmalı Bir Uygulama
TT  - Travel Route Identification: A Comparative Application Of Chatgpt, Travel Agent And Tourist
AU  - Zencir, Banu
AU  - Ağtaş, Mehmet Akif
PY  - 2025
DA  - August
Y2  - 2025
DO  - 10.24010/soid.1669360
JF  - Seyahat ve Otel İşletmeciliği Dergisi
JO  - SOİD
PB  - Sidas Medya Ltd. Şti.
WT  - DergiPark
SN  - 1304-7590
SP  - 465
EP  - 487
VL  - 22
IS  - 2
LA  - tr
AB  - Bu çalışma, Türkiye’den Avrupa’ya seyahat etmek isteyen ziyaretçilere ideal üç günlük tatil rotaları sunmak amacıyla gezginler, seyahat acentesi uzmanları ve ChatGPT tarafından önerilen rotaları karşılaştırmalı olarak analiz etmektedir. Çalışma, belirli bir "bölge," "bütçe" ve "zaman" sınırlamaları dahilinde, turistlere kişisel seyahat rotaları oluşturma odaklı yaklaşımıyla öne çıkmaktadır. Nitel araştırma yöntemi kullanılmış, veriler mülakatlar yoluyla toplanmış ve MAXQDA yazılımıyla içerik analizi yapılmıştır. Bulgular, ChatGPT’nin daha fazla ve detaylı seyahat verisi sunduğunu, ancak gezgin deneyimlerinin yapay zeka ile birleştirilmesi halinde daha etkili sonuçlar alınabileceğini göstermektedir. Yapay zekanın, seyahat acentelerinin müşteri deneyimini iyileştirme ve sektörde yeni fırsatlar yaratma potansiyeline sahip olduğu vurgulanmaktadır.
KW  - Yapay Zeka (ChatGPT)
KW  - Seyahat acentesi
KW  - Turist
N2  - This study aims to provide ideal three-day travel itineraries for visitors traveling from Turkey to Europe, comparing itineraries suggested by travelers, travel agency experts, and ChatGPT. The study stands out with its approach focused on creating personalized travel routes for tourists within specific constraints of "region," "budget," and "time." A qualitative research method was employed, with data collected through interviews and content analysis conducted using MAXQDA software. The findings indicate that ChatGPT provides more extensive and detailed travel data, but the integration of traveler experiences with artificial intelligence could yield more effective results. The study emphasizes the potential of artificial intelligence to enhance customer experience in travel agencies and create new opportunities within the industry.
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UR  - https://doi.org/10.24010/soid.1669360
L1  - https://dergipark.org.tr/tr/download/article-file/4742468
ER  -