TY  - JOUR
T1  - Dijital Hikâye Anlatıcılığının Destinasyon Tercihi ve Turistik Deneyime Etkisi: Göbekli Tepe Örneği
TT  - The Impact of Digital Storytelling on Destination Choice and Tourist Experience: The Case of Göbekli Tepe
AU  - Ülkü, Abdullah
AU  - Erol, Günay
Y2  - 2025
DO  - 10.53353/atrss.1676770
JF  - GSI Journals Serie A: Advancements in Tourism Recreation and Sports Sciences
JO  - ATRSS
PB  - Taki Can METİN
WT  - DergiPark
SN  - 2645-9116
SP  - 1
EP  - 22
VL  - 9
IS  - 1
LA  - tr
AB  - Bu çalışma, dijital hikâye anlatıcılığının (DHA) turistlerin destinasyon tercihi ve turistik deneyimleri üzerindeki etkisini incelemektedir. DHA, sosyal medya, bloglar ve çevrimiçi platformlarda paylaşılan metin, görsel ve videolar aracılığıyla destinasyonların tanıtımında etkili bir rol oynamaktadır. Özellikle dijital hikâyeler, seyahat öncesi turistlerin beklentilerini şekillendirerek destinasyon seçim sürecinde belirleyici olmaktadır. Çalışma kapsamında nitel yöntem kullanılmış ve Türkiye’nin farklı şehirlerinden Göbeklitepe’yi ziyaret eden 39 turist ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Ayrıca, 321 Tripadvisor yorumu içerik analizi yöntemiyle incelenmiştir. Katılımcıların dijital hikayelerden etkilenerek seyahat öncesi algıları “Neolitik dönem, inanç, mimari yapı” temalarıyla şekillenmiştir. Araştırmadaki katılımcıların destinasyon ziyareti sonrasında ise, seyahat öncesi algılarıyla kısmen örtüşen bulgular tespit edilmiştir. Bulgular, dijital hikâyelerin turistlerin seyahat motivasyonlarını artırdığını, ancak az da olsa bazı durumlardaki beklentilerin gerçekte yaşanan deneyimlerle tam olarak örtüşmediğini göstermektedir. Özellikle, tarihî ve mistik anlatılar ziyaretçileri etkilerken, fiziksel koşullar ve hizmet kalitesi gibi faktörler memnuniyeti olumlu ya da olumsuz olarak doğrudan etkilemektedir. Sonuç olarak, dijital hikâye anlatıcılığı destinasyon tercihini etkileyen bir faktör olsa da, turistlerin deneyimlerini şekillendiren unsurlar arasında fiziksel ve hizmet odaklı faktörlerin de göz önünde bulundurulması gerekmektedir.
KW  - Dijital hikâye anlatıcılığı
KW  - destinasyon tercihi
KW  - turistik deneyim
KW  - seyahat beklentileri
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UR  - https://doi.org/10.53353/atrss.1676770
L1  - https://dergipark.org.tr/tr/download/article-file/4776311
ER  -