TY  - JOUR
T1  - Veri Tabanlı Karar Verme Sürecinin Futbol Kulüplerinin Performansına Yansımaları
TT  - Data-Driven Decision-Making Process And Its Impact On Football Club Performance
AU  - Karaman, Taner
PY  - 2025
DA  - June
Y2  - 2025
DO  - 10.29228/ERISS.58
JF  - Eurasian Research in Sport Science
JO  - ERISS
PB  - Marmara Üniversitesi
WT  - DergiPark
SN  - 2636-8269
SP  - 87
EP  - 98
VL  - 10
IS  - 1
LA  - tr
AB  - Bu çalışma, futbol kulüplerinin yalnızca saha içi performans verilerine değil, aynı zamanda saha dışı organizasyonel, yönetsel ve sosyo-ekonomik verilere dayalı olarak şekillenen veri tabanlı karar verme (VTKV) süreçlerinin kulüp yönetimleri üzerindeki etkilerini kapsamlı biçimde incelemeyi amaçlamaktadır. Literatür taraması yöntemi esas alınarak oluşturulan bu çalışmada, çağdaş spor yöneticiliği anlayışında verinin her geçen gün daha fazla karar süreçlerinin merkezine yerleştiği ve yönetsel başarıyı doğrudan etkileyen bir araç haline geldiği vurgulanmaktadır. Bu bağlamda, veri yalnızca teknik analizlerin bir bileşeni değil, aynı zamanda kulüplerin stratejik vizyonlarını, sürdürülebilirlik planlarını ve rekabetçi konumlarını şekillendiren temel bir yapı taşı olarak değerlendirilmiştir. Çalışma kapsamında Brentford FC (İngiltere), FC Midtylland (Danimarka) ve Altınordu FK (Türkiye) gibi farklı lig yapılarında faaliyet gösteren kulüplerin örnek uygulamaları detaylı olarak analiz edilmiştir. Bu kulüplerin transfer politikalarından oyuncu gelişim modellerine, taraftar etkileşiminden mali kaynak yönetimine kadar pek çok alanda veri odaklı yaklaşımlarla başarılı sonuçlar elde ettikleri görülmektedir. Ancak bununla birlikte, futbol ekosisteminde veri okuryazarlığının yetersizliği, teknolojik altyapı eksiklikleri, geleneksel yaklaşımların hâkimiyeti ve kültürel direnç gibi faktörler, VTKV süreçlerinin önündeki başlıca engeller olarak dikkat çekmektedir. Sonuç olarak, özellikle düşük bütçeli ve gelişmekte olan kulüplerin üst düzey rekabet ortamında kalıcı başarı elde edebilmeleri için veriyi yalnızca bir yöntem değil, modern futbolun yeni ve evrensel iletişim dili olarak benimsemeleri gerektiği açıkça ortaya konulmuştur.
KW  - Spor yöneticiliği
KW  - veri tabanlı karar verme
KW  - futbol kulüpleri
KW  - performans yönetimi
KW  - dijital dönüşüm
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UR  - https://doi.org/10.29228/ERISS.58
L1  - https://dergipark.org.tr/tr/download/article-file/4797127
ER  -