TY  - JOUR
T1  - Kişiselleştirilmiş Pazarlama ve 3D Baskı Teknolojisi Arasındaki İlişkiye Bibliyometrik Bir Genel Bakış
TT  - A Bibliometric Overview of the Relationship Between Personalized Marketing and 3D Printing Technology
AU  - Alan, Mehmet Asif
AU  - Yıldız, Salih
PY  - 2025
DA  - November
Y2  - 2025
DO  - 10.71445/umbd.1691360
JF  - Uluborlu Mesleki Bilimler Dergisi
PB  - Isparta Uygulamalı Bilimler Üniversitesi
WT  - DergiPark
SN  - 2651-5423
SP  - 58
EP  - 76
VL  - 8
IS  - 3
LA  - tr
AB  - Endüstri 4.0 çağında, pazarlama geleneksel kitle hedeflemesinin ötesine geçerek artık bireysel tüketici ihtiyaçlarını karşılayan kişiselleştirilmiş yaklaşımlara vurgu yapmaktadır. Bu makale, kişiselleştirilmiş pazarlama ile 3D baskı teknolojisi arasındaki dinamik ilişkiyi inceleyerek, 3D baskıdaki gelişmelerin çeşitli sektörlerdeki pazarlama stratejilerini nasıl yeniden şekillendirdiğini vurgulamaktadır. 3D baskı teknolojisi olgunlaştıkça, pazarlamacılara tüketicilerin belirli tercihlerine ve isteklerine göre uyarlanmış hiper kişiselleştirilmiş deneyimler ve ürünler yaratmaları için yeni yollar açmaktadır. Çalışma, sağlık, gıda, moda ve otomotiv gibi sektörlerde 3D baskının dönüştürücü potansiyelini özetlemektedir; burada benzersiz tüketici taleplerini karşılayan özelleştirilmiş ürünlerin üretimini mümkün kılmaktadır. Disiplinler arası bir literatür incelemesi yoluyla, bu araştırma, katkı maddesi üretiminin ürün kişiselleştirmesini nasıl geliştirdiğini, geleneksel iş modellerini nasıl yeniden şekillendirdiğini ve daha derin tüketici katılımını nasıl teşvik ettiğini incelemektedir. Böylelikle kişiselleştirilmiş pazarlama ve 3D baskı teknolojisi arasındaki gelişen ilişki açıklanmaktadır. Makale, 3D baskının yalnızca bir üretim yeniliği olmadığını, aynı zamanda bir sonraki nesil pazarlama stratejilerini yeniden tanımlayabilen ve nihayetinde pazarda daha iyi müşteri memnuniyeti, marka sadakati ve rekabet avantajına yol açabilen devrim niteliğinde bir araç olduğunu ileri sürmektedir. Çalışmada, disiplinler arası bir literatür incelemesi yoluyla, eklemeli imalatın ürün kişiselleştirmesini nasıl geliştirdiğini, iş modellerini nasıl yeniden şekillendirdiğini ve tüketici katılımını nasıl yönlendirdiğine dair sonuçlar ortaya konulmuştur.
KW  - 3D Baskı
KW  - Eklemeli İmalat
KW  - Endüstri 4.0
KW  - Kişiselleştirilmiş Pazarlama
KW  - Ürün Özelleştirme
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UR  - https://doi.org/10.71445/umbd.1691360
L1  - https://dergipark.org.tr/tr/download/article-file/4836550
ER  -