@article{article_1719467, title={Design and Data-Driven Strategic Management Model Based on Digital Twin}, journal={İnsan ve Toplum Bilimleri Araştırmaları Dergisi}, volume={14}, pages={89–122}, year={2025}, DOI={10.15869/itobiad.1719467}, author={Akarsu, Osman}, keywords={Stratejik Yönetim, Tasarım Bilimi Araştırması, Tasarım Düşüncesi, Dijital İkizler, Karmaşık Sistemler Teorisi}, abstract={This conceptual study introduces the design-oriented strategic management model developed for organizations to adapt to rapidly changing technological, economic and social environmental conditions. The main purpose of the study is to propose a holistic and applicable model that integrates technology, user-centered design and scientific solution generation into strategic decision-making processes. The model consists of four phases: data integration and digital twinning, development with a user-centered design approach, generation of scientific and innovative solutions, and predictive/scenario-based decision making. Each stage is structured in a way that is integrated with the principles of technological applicability, user desirability and economic sustainability. In the development of this model, the design science research method was adopted and a structured, theoretically based and practically applicable management model was put forward to produce solutions to organizational problems. The model allows organizations not only to analyze the current situation but also to develop proactive strategies by anticipating uncertain future scenarios. In this respect, the model allows decision-makers to assess technical competence, people orientation and organizational fit in a holistic manner. It advances the literature by providing a unique and practical strategic management framework that combines management, design thinking and advanced technologies. Additionally, the model enhances Porter’s core strategies—cost leadership, differentiation, and focus—by integrating dynamic, data-driven feedback and user insights. It incorporates scenario-based modeling to guide strategic choices such as forward/backward integration and vertical/horizontal growth, and supports inter-firm alliances through data sharing and shared value creation enabled by digital twins. Grounded in complex systems theory, it offers a robust framework for rapid adaptation to uncertainty and complexity. This framework integrates the continuous and multi-layered nature of change, the pace of technological innovation, and the interactive dynamics predicted by complex systems theory, thereby offering a new perspective to the literature in today’s uncertain environment.}, number={4}, publisher={Mustafa Süleyman ÖZCAN}