TY  - JOUR
T1  - Aldatıcı Tasarım Kalıplarının Tipolojisi Üzerine Bir İnceleme: Şikayetvar Platformunda Farklı Markalara İlişkin Kullanıcı Şikayetlerinin Betimsel Analizi
TT  - A Study on the Typology of Deceptive Design Patterns: A Descriptive Analysis of User Complaints Relating to Various Brands on the Şikayetvar Platform
AU  - Şenyüz, Bilge
PY  - 2025
DA  - December
Y2  - 2025
DO  - 10.16878/gsuilet.1724701
JF  - Galatasaray Üniversitesi İletişim Dergisi
PB  - Galatasaray Üniversitesi
WT  - DergiPark
SN  - 1305-2411
SP  - 137
EP  - 166
IS  - 43
LA  - tr
AB  - Aldatıcı tasarım kalıpları çevrimiçi platformlarda kullanıcıların karar alma süreçlerini etkileyerek onları manipüle eden tasarım örüntüleridir.  Kullanıcıları belirli kararlar verip eylemler gerçekleştirmeleri için yönlendiren tasarım unsurlarıdır. Kullanım türüne ve bağlamına bağlı olarak değişen birçok aldatıcı tasarım türü olup; bu tasarım unsurları son yıllarda çeşitli ulusal ve uluslararası yasal mevzuatta yasa dışı olarak kabul edilmektedir. Bu kapsamda, bu araştırmada öncelikle literatürden hareketle aldatıcı tasarım kalıpları sınıflandırılarak tipolojisi çıkartılmıştır. Ardından arayüz algı kuramı bağlamında betimleyici durum analizi yöntemiyle Türkiye’de kullanıcı şikayetlerine yönelik bir platform olan Şikayetvar sitesinde farklı markaların kullandıkları aldatıcı tasarım unsurlarına ilişkin şikayetlerin izi sürülmüştür.  Şikayetvar sitesinde bulunan farklı markalara yönelik kullanıcı şikayetleri üzerinden Türkiye’nin dijital ekosisteminde yer alan aldatıcı tasarım örüntülerine somut örnekler verilmiştir. Kullanıcıların kararlarının farklı aldatıcı tasarım kalıplarıyla yönlendirildiği saptanmıştır. Yalnızca içerik değil, tasarım temelli denetim mekanizmalarının da gerekli olduğu gözlenmiş; bu doğrultuda düzenleyici kurumlar, teknoloji/tasarım şirketleri ve tasarımda etiği önceleyen sivil toplum kuruluşlarının katkısına ihtiyaç duyulduğu değerlendirilmiştir.
KW  - Aldatıcı tasarım
KW  - karanlık tasarım
KW  - kullanıcı deneyimi
KW  - manipülasyon
KW  - etik
KW  - arayüz tasarımı
N2  - Deceptive patterns are design models that manipulate users’ decision-making on online platforms. They guide choices and behaviors. Numerous forms exist, varying with context and purpose, and in recent years have been declared unlawful under several national and international regulations. The present study first classified deceptive design patterns identified in the literature to establish a typology. Within the framework of interface perception theory, a descriptive analysis was conducted using complaints from Şikayetvar, Türkiye’s main consumer complaint platform. Examples revealed how various brands employ deceptive elements, providing concrete cases from the Turkish digital ecosystem. Findings indicate that users’ decisions are significantly shaped by these patterns, underlining the need for regulatory mechanisms that address not only content but also design practices. It was concluded that regulators, technology and design companies, as well as civil society organizations emphasizing ethics should contribute to tackling deceptive design patterns.
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UR  - https://doi.org/10.16878/gsuilet.1724701
L1  - https://dergipark.org.tr/tr/download/article-file/4980670
ER  -