@article{article_1733329, title={Typing as a design element}, journal={Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi}, volume={15}, pages={858–881}, year={2025}, DOI={10.48146/odusobiad.1733329}, author={Özmutlu, Aytaç}, keywords={Yazı, Sanat, Tasarım}, abstract={Writing is undoubtedly one of the most significant tools of expression possessed by beings capable of thought and communication. Throughout its evolution from signs and symbols to modern alphabet systems, the primary function of writing has been the transmission of information. The emergence of writing as a visual element within the fields of art and design occurred relatively late—toward the end of the 19th century. Until then, writing had been perceived solely as a communication channel for conveying information. However, with the advancements in industrial technologies and the diversification of printing techniques, the use of writing as a visual component began to proliferate. Various modern art and design movements have incorporated writing into their practices either as part of experimental approaches or through systematic processes, gradually embedding it into their visual repertoires. Since the late 19th century, typefaces have transcended their function as conveyors of information in printed materials and have become prominent visual components within modern art and design movements. Writing has evolved into a visual medium that carries its own narrative and takes on diverse forms to represent specific emotional or intellectual states. This study explores the use of writing as a design element across a range of art and design disciplines. The investigation aims to deepen the understanding of writing’s potential as a visual and conceptual design tool. The scope of the study encompasses various creative fields, including painting, sculpture, graphic design, fashion design, industrial design, and architecture.}, number={ISRIS 2025}, publisher={Ordu Üniversitesi}