TY - JOUR T1 - Turizmde tüketici davranışları modelini oluşturan aşamalar arasındaki ilişki TT - An investigation of the relationship between stages of consumer behaviors model in tourism AU - Demir, Şen Şirvan AU - Kozak, Metin PY - 2011 DA - June JF - Anatolia: Turizm Araştırmaları Dergisi PB - Nazmi KOZAK WT - DergiPark SN - 1300-4220 SP - 19 EP - 34 VL - 22 IS - 1 LA - tr AB - Çalışmanın temel amacı, tüketici davranışları modelini oluşturan aşamalar arasındaki ilişkiyi analiz etmektir. Tüketici satın alma sürecinde yer alan motivasyon faktörleri, itici ve çekici faktörler olarak dışsal değişkenleri oluştururken, bilgi arama, alternatiflerin değerlendirilmesi, satın alma (tatil deneyimi) ve satın alma sonrası davranışlar (eğilim) içsel değişkenleri temsil etmektedir. Muğla bölgesinde yapılan bu çalışmada konuyla ilgili yazın taraması yapılarak araştırma modeli oluşturulmuş ve soru formu geliştirilmiştir. Yüz yüze görüşme tekniği ile toplam 406 turistten veri elde edilmiştir. Elde edilen veriler SPSS ve LISREL istatistik programları ile analiz edilmiştir. Çalışma kapsamında dışsal ve içsel faktörlerin birbiriyle ilişkisi olduğu kadar, içsel faktörlerin de kendi aralarında önemli düzeyde ilişkili olduğu görülmüştür. KW - turizm KW - tüketici davranışı KW - bilgi arama KW - tatil KW - satınalma sonrası davranış KW - görüşme KW - karar verme süreçleri KW - turist güdülemesi KW - yerli turist KW - Muğla N2 - The main goal of the research is to analyze the relationship between the five stages of consumer behavior model. External factors are composed of pull and push factors while internal factors are composed of information search, evaluation of alternatives, purchasing (holiday experience) and post purchasing behaviors (likelihood). Through a literature review, a research model was formed and a survey form was developed. Discussion of results is based on the analysis of data obtained from 406 tourists by using a face-to-face interview method. 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