@article{article_1809492, title={Assessment of Turkish Tourism as of 2024: Strategic Directions and Sustainable Development}, journal={Turizm ve İşletme Bilimleri Dergisi}, volume={6}, pages={75–98}, year={2026}, url={https://izlik.org/JA73XS33HU}, author={Birkan, İbrahim and Toker, Tuğrul}, keywords={Turizm potansiyelleri, Sürdürülebilir kalkınma, SWOT analizi, Stratejik yönelimler, Ekonomik etki, Çevresel sürdürülebilirlik}, abstract={This study inspects the Turkish tourism sector in 2024, focusing on its current situation, future chances, and ways to make it sustainable. The goal is to check how tourism helps Türkiye’s economy, jobs, and foreign money, while also looking at its effects on society, culture, and the environment. It talks about big problems like seasonal work, poor infrastructure, low service quality, competition from other countries, and changes in digital tools. The study uses a literature review and SWOT analysis to examine reports, studies, and stats. Data comes from books, official papers, and tourism numbers. The analysis shows strengths like rich history and nature, weaknesses like bad planning, opportunities like new types of tourism, and threats like climate change. Results give ideas for better policies, like spreading tourism into more areas and using green methods. This helps make tourism stronger and better for the long term.}, number={1}