TY  - JOUR
T1  - Cashless Tourism: Exploring Tourists’ Intentions to Use Cryptocurrency in Food and Beverage Businesses
AU  - Kızıltaş, Mustafa Çağatay
AU  - Cankül, Duran
PY  - 2025
DA  - October
Y2  - 2025
DO  - 10.5281/zenodo.17461945
JF  - Romaya Journal
JO  - Maya/Roma
PB  - Ebru Bağçı
WT  - DergiPark
SN  - 2791-9099
SP  - 333
EP  - 347
VL  - 5
IS  - 2
LA  - en
AB  - Due to the significant advantages of cryptocurrencies such as low transaction fees, fast money transfer and secure payment, their popularity has increased and they have started to be used in various sectors. However, there has not been enough research on the subject in food and beverage establishments, which is an important type of touristic service business. This study aims to investigate the intention to use cryptocurrencies as a new payment method in food and beverage businesses. Data were collected from 402 cryptocurrency users residing in Türkiye. The findings of this study, using both the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), reveal that facilitating conditions, social influence, performance expectancy, and attitude significantly impact the intention to use cryptocurrencies. However, risk have no significant effect on attitude, and effort expectancy have no significant effect on intention to use cryptocurrency. Consumers demonstrate a willingness to use cryptocurrencies for payments in food and beverage establishments. In this context, it is thought that the use of cryptocurrencies in food and beverage businesses will provide significant advantages and opportunities to the business.
KW  - Cryptocurrency
KW  - Food and Beverage Business
KW  - Intention
KW  - Extended Technology AcceptanceModel
CR  - Khalilzadeh, J., Ozturk, A., & Bilgihan, A. (2017). Security-related factors in extended UTAUT model for NFC based mobile payment in the restaurant industry. Computers in Human Behavior, 70, 460-474. https://doi.org/10.1016/j.chb.2017.01.001
UR  - https://doi.org/10.5281/zenodo.17461945
L1  - https://dergipark.org.tr/tr/download/article-file/5371503
ER  -