TY  - JOUR
T1  - Duygu Yönetimi Olarak Halkla İlişkiler:  Profesyonellerin Görüşlerine Dayalı Bir Kavramsallaştırma
TT  - Public Relations as Emotion Management: A Conceptualization Based on Professionals’ Perspectives
AU  - Akçay, Ebru
PY  - 2026
DA  - June
Y2  - 2026
DO  - 10.16878/gsuilet.1865176
JF  - Galatasaray Üniversitesi İletişim Dergisi
PB  - Galatasaray Üniversitesi
WT  - DergiPark
SN  - 1305-2411
SP  - 115
EP  - 141
IS  - 44
LA  - tr
AB  - Halkla ilişkiler disiplininin duygu körü olduğu yaklaşımından hareketle yola çıkan bu çalışma, halkla ilişkileri duygu yönetimi olarak kavramsallaştırmayı önermektedir. Literatürdeki duygusal emek, duygusal paydaşlar ve duygusal kriz iletişimi tartışmalarından temellenen araştırma kapsamında, bu kuramsal tanımlamanın pratikte geçerli olup olmadığını irdelemek üzere yirmi iki halkla ilişkiler profesyonelinden yazılı görüş alınmıştır. Araştırmanın bulguları, halkla ilişkiler profesyonellerinin hem kendi duygularının hem de paydaşların duygularının farkında olma, bu duyguları haritalandırma ve yönetmede merkezi bir rol üstlendiğini göstermektedir. Bu açıdan çalışma, halkla ilişkilerin duygu yönetimi olarak kavramsallaştırılabileceğini; buna karşılık, stratejik karar alma ve ölçme-değerlendirme süreçlerinde duyguların rasyonelliğe kıyasla ikincil ve tamamlayıcı bir unsur olarak konumlandırıldığını göstermektedir. Bu durum, halkla ilişkilerde duyguların teorik önemine rağmen pratikte hâlâ sınırlı bir rol üstlendiğine işaret eden yapısal bir gerilimi gözler önüne sermektedir.
KW  - duygular
KW  - duygu yönetimi
KW  - halkla ilişkiler
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10 Steps For Conducting An Insightful Social Media Sentiment Analysis. (8 Ekim 2024). Forbes. Erişim 19 Kasım 2025, https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/08/10-steps-for-conducting-an-insightful-social-media-sentiment-analysis/
UR  - https://doi.org/10.16878/gsuilet.1865176
L1  - https://dergipark.org.tr/tr/download/article-file/5611333
ER  -