@article{article_202951, title={ THE İMPORTANCE OF THE TRUTH EFFECT AND SOURCE CREDILIBLITY FOR NEW FMCGS ADVERTISING}, journal={Yaşar Üniversitesi E-Dergisi}, volume={4}, pages={2016–2041}, year={2009}, DOI={10.19168/jyu.10383}, author={Çelebi, Serra İnci}, keywords={advertising, price, quality, word-of-mouth, source credibility, the truth effect, FMCGs}, number={13}, publisher={Yaşar Üniversitesi}