TY  - JOUR
TT  - The Unique Destination Proposition of Eskisehir: Industrial Heritage
AU  - Yılmaz, Hakan
PY  - 2014
DA  - December
JF  - Dokuz Eylül Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi
PB  - Dokuz Eylül Üniversitesi
WT  - DergiPark
SN  - 1302-504X
SP  - 205
EP  - 225
VL  - 29
IS  - 2
KW  - Biricik Satış Önerisi
KW  - Destinasyon Markası
KW  - Endüstriyel Miras
KW  - Turizm
KW  - Eskişehir
N2  - This paper examines the transformation of Unique Sales Proposition (USP) concept which is one of the most important strategies of advertising history, to the Unique Destination Proposition (UDP) for the case of Eskisehir. This study aims to propose industrial heritage as the UDP of Eskisehir by a descriptive approach. Industrial heritage helps Eskisehir destination brand to attain a meaningful, sustainable and distinctive dimension from its competitors. The current industrial heritage samples of Eskisehir were initially evaluated in this context. Subsequently, in the focus of the relation between industrial heritage and tourism, an excursion route and a tour program is suggested including the unique industrial heritage values of Eskisehir.
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UR  - https://dergipark.org.tr/tr/pub/deuiibfd/issue//242470
L1  - https://dergipark.org.tr/tr/download/article-file/210876
ER  -