TY - JOUR TT - İşletmelerin Yeni Rekabet Aracı Olarak Kurumsal İtibar AU - Aydemir, Başak Aydem PY - 2008 DA - June JF - ISGUC The Journal of Industrial Relations and Human Resources JO - isguc PB - Aşkın KESER WT - DergiPark SN - 2148-9874 SP - 27 EP - 53 VL - 10 IS - 2 KW - Kurumsal itibar KW - stratejik varlık KW - kaynak bağımlılığı teorisi KW - paydaş yaklaşımı KW - rekabet N2 - Corporate reputation as a collective assessment of a firm?s past behavior and outcomes that depicts the firm?s ability to render valued results to multiple stakeholders. The effective management of reputation can yield a variety of advantages that translate to long-term strategic benefit. Once a reputation is created, the perception may be difficult to change in the minds of stakeholders and the public. Corporate reputation plays a role in value creation and should be considered as a long-term asset with enduring properties. Corporate reputation is one of the few assets that encompasses the entire company and has the potential to generate very long-term benefits. The resource-based view of competitive advantage explains how reputation generates this superior return: a favorable reputation is a valuable resource that is difficult to imitate; thus, rival firms are not able to compete successfully. In this study author explain conceptualization of corporate reputation and its returns which is thinking that absence of Turkish organizational literature. CR - 1. ALSOP Ronald. J.(2004), The 18 Immutable Laws of Corporate Reputation, Wall Street Journal Book, Free Pres CR - 2. ALVENSSON Mats/ BERG Per Olof,(1992), Corporate Culture and Organizational Sybolism, Walter de Gruyter, New York CR - 3. ASHFORTH Blake E./ GIBBS Barrie W.(1990), “The DoubleEdge Of Organizational Legitimacy”, Organizational Science, Vol 1, No 2, 177-197 CR - 4. Ashforth, B. 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