TY  - JOUR
TT  - DERIVING A STRATEGY MAP TO HELP MEDIJARING ACHIEVE ITS VISION OF BECOMING THE PREMIER THIRD PARTY ADMINISTRATOR IN MALAYSIA
AU  - Mason, Cordelia
PY  - 2012
DA  - June
JF  - International Journal of Business and Management Studies
JO  - IJBMS
PB  - Sosyal Bilimler Araştırmaları Derneği
WT  - DergiPark
SN  - 1309-8047
SP  - 1
EP  - 9
VL  - 4
IS  - 1
KW  - Strategy Map
KW  - Business Process Outsourcing
KW  - Online Solutions Provider
N2  - A strategy map is an important tool in strategic management which could be used to  guide an organization in carrying out its mission and achieving its vision. However,  it is more often used in large organizations compared to medium and small sized  enterprises. This paper reports the derivation of a strategy map for a third party  administrator in the healthcare industry to encourage it to adopt the balanced score  card and the strategy map in crafting its strategic direction . The proposed strategy  map is derived based on data obtained from interviews with the chief executive  officer of Medijaring Sendirian Berhad (MJSB), secondary data about MJSB and  suggestions of a focus group. It is recommended that MJSB consider using the  strategy map as a tool to determine its strategic direction
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CR  - http://www.medijaring.com.my/portal/AboutUs.aspx [Accessed 7.4.2012]
UR  - https://dergipark.org.tr/tr/pub/ijbms/article/274635
L1  - https://dergipark.org.tr/tr/download/article-file/255855
ER  -