TY  - JOUR
TT  - CONTENT ANALYSIS OF TOP 1000 TURKISH COMPANY WEB SITES: MARKETING MIX PRACTICES
AU  - Candemir, Aykan
AU  - Ventura, Keti
AU  - Kazançoğlu, İpek
PY  - 2011
DA  - December
JF  - International Journal of Business and Management Studies
JO  - IJBMS
PB  - Sosyal Bilimler Araştırmaları Derneği
WT  - DergiPark
SN  - 1309-8047
SP  - 55
EP  - 68
VL  - 3
IS  - 2
KW  - Marketing Mix
KW  - Content Analysis
KW  - Web Sites
N2  - The usage of the Internet has offered new advanced business transactions and  models for the world economy. Insufficient utilization of Web sites for marketing  mix strategies in a developing country like Turkey, still depicts the need for  further and detailed analyses to guide the companies and institutions for their  efforts to improve marketing activities through the new medium which is  becoming an inevitable neccesity for the new business models in the twenty first  century. The aim of the study is to analyze the practices of marketing mix tools on  Turkish web sites of the top 1000 companies presented in the survey reports by  the Istanbul Chamber of Industry (ICI) 2010. This study reveals that the use of  Internet in marketing mix strategies is inadequate and some companies do not  utilize all opportunities due to the lack of effective corporate web sites
CR  - The new Turkish Commercial Code that will be in force after mid 2012 and every capital stock company will be obligated to have a website, so this study is expected to provide a basis for further studies for the marketing practicioners of the companies and act as a guide for managers in designing and effectively using their web pages and Internet for their business and marketing strategies. BIBLIOGRAPHY
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UR  - https://dergipark.org.tr/tr/pub/ijbms/issue//274723
L1  - https://dergipark.org.tr/tr/download/article-file/255943
ER  -