TY - JOUR TT - An analysis on Public Service Announcements (PSA) within the scope of Elaboration Likelihood Model: Orange and Hazelnut Consumption Samples AU - Bical, Adil AU - Yılmaz, R. Ayhan PY - 2017 DA - November JF - İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) PB - İnönü Üniversitesi WT - DergiPark SN - 2528-9519 SP - 38 EP - 54 VL - 2 IS - 2 KW - Ayrıntılandırma Olasılığı Modeli KW - Kamu Spotları KW - ikna N2 - The purpose of the study is to reveal that how persuasion works in public service announcements on hazelnut and orange consumption ones broadcasted in Turkey. According to Petty and Cacioppo, Elaboration Likelihood Model explains the process of persuasion on two routes: central and peripheral. In-depth interviews were conducted to obtain the goal of the study. Respondents were asked whether they process the message of the PSA centrally or peripherally. Advertisements on consumption of hazelnut and orange were shown before the interview. 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