@article{article_298841, title={EVALUATION OF DYNAMICS OF FISH RETAIL TRADE IN ISKENDERUN}, journal={Journal of Aquaculture Engineering and Fisheries Research}, volume={1}, pages={33–44}, year={2015}, DOI={10.3153/JAEFR15003}, author={Gezmen, Suphi and Şimşek, Emrah and Demirci, Aydın}, keywords={Su Ürünleri Ticareti,Perakende,Balıkçılık Yönetimi,İskenderun}, abstract={<p class="MsoNormal" style="text-align:justify;"> <span lang="en-us" style="font-size:9pt;" xml:lang="en-us">In this study, fish marketing structure were investigated in Iskenderun.
The information which is fishery products was obtained from businesses engaged
in the retail sales which they supply and how they offer to customer. During
study many factors have been examined in marketing. These fac­tors are listed;
retail trade enterprises engaged themselves describe, how they provide the
consumer the products when and how they procure, product supply problems in the
prod­uct, how long kept their hands remaining in the product, how they evaluate
the product’s price when determining what they consider the consumer what kind
of products they prefer, which products are mainly operating income earned from
its competitors in case they trust other retail business­es, professional
reasons for the preference, the degree of sat­isfaction of the profession, the
future perspectives of enter­prises and marketing channels. The basic problem
dealing with retail trade enterprises is difficulty of obtaining product and
irregularities. Another problem is the lack of wholesale fish market,
insufficient fish market and the current retail fishing is far from the city
center. Marketing services, com­petition and financial terms to cause failure
of the market leads to be transparent. This situation for the fisherman and
consumer, are disadvantages. Retail trades are satisfied compared to other
sides. </span> </p> <p> </p>}, number={1}, publisher={Özkan ÖZDEN}