TY - JOUR TT - Relation Between External Financial Performance Indicators, Total Abnormal Return And Customer Satisfaction AU - Karacaer, Semra AU - Yüksel Yiğiter, Şule PY - 2010 DA - June JF - Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi PB - Hacettepe Üniversitesi WT - DergiPark SN - 1301-8752 SP - 141 EP - 172 VL - 28 IS - 1 KW - Finansal performans KW - finansal olmayan performans ölçümleri KW - müşteri memnuniyeti KW - anormal getiri N2 - Recent research in accounting-financeadvocates nonfinancial measures of company performance, such as customersatisfaction, customer loyalty, product quality and market share. A growingliterature suggets that nonfinancial performance measures accourding to currentfinancial performance measures are beter predictors of long-term financialperformance. 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