TY  - JOUR
TT  - Sosyal Dışlanmanın Etik Olmayan Tüketici Davranışı Gösterme Eğilimi Üzerindeki Etkisi: Deneysel Bir Çalışma
AU  - Tunçel, Niray
AU  - Kavak, Bahtışen
PY  - 2017
DA  - December
DO  - 10.18074/ckuiibfd.311862
JF  - Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
PB  - Çankırı Karatekin Üniversitesi
WT  - DergiPark
SN  - 1308-5549
SP  - 47
EP  - 75
VL  - 7
IS  - 2
KW  - Social Exclusion
KW  - Ethical Decision Making
KW  - Unethical Consumer Behavior
KW  - Experimental Study
N2  - Etikolmayan bir tüketici davranışını kendi başına gerçekleştirmek, onu bir gruplayakınlık kurmak için gerçekleştirmekten farklıdır. Dolayısıyla, sosyaldışlanmanın etik olmayan tüketici davranışı üzerindeki etkisi farklı durumlaragöre değişiklik gösterebilir. Buradan yola çıkarak, bu çalışma etik olmayan birtüketici davranışı meselesinde, bireylerin sosyal dışlanmaya karşı tepkileriniölçmeyi amaçlamaktadır. Bu amaçla, farklı katılımcılarla iki ayrı deneyselçalışma yapılmıştır. İlk çalışmada, bireylerin bireysel olarak etik olmayantüketici davranışı gösterme eğilimleri ölçülmüştür. İkinci çalışmada,bireylerin bir grupla yakınlık kurmak için etik olmayan tüketici davranışı göstermeeğilimleri ölçülmüştür. Her iki deney de bir kontrol (dışlanmayan) ve bir deneygrubu (dışlanan) ile gerçekleştirilmiştir. Sosyal dışlanma manipülasyonuCyberball adındaki top atma oyunu ile verilmiştir. Etik olmayan tüketicidavranışı “kullanılan bir ürünü kullanılmamış gibi iade etmek” davranışıüzerinden ölçülmüştür. Sonuçlar, dışlanan bireylerin (yalnızca erkeklerin) etikolmayan tüketici davranışını kendi başına gerçekleştirmek konusunda istekliolduklarını göstermiştir. Ancak dışlanan bireylerin bir grupla yakınlık kurmakiçin etik olmayan tüketici davranışı göstermek konusunda isteksiz olduklarıtespit edilmiştir.
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UR  - https://doi.org/10.18074/ckuiibfd.311862
L1  - https://dergipark.org.tr/tr/download/article-file/389065
ER  -