TY  - JOUR
TT  - EMOJİ ATTİTUDE OF TURKİSH UNİVERSİTY STUDENTS
AU  - Toksöz, Levent
AU  - Kahraman, Cahit
PY  - 2017
DA  - August
DO  - 10.20304/humanitas.322989
JF  - HUMANITAS - Uluslararası Sosyal Bilimler Dergisi
JO  - Humanitas
PB  - Tekirdağ Namık Kemal Üniversitesi
WT  - DergiPark
SN  - 2147-088X
SP  - 247
EP  - 256
VL  - 5
IS  - 9
KW  - Emoji
KW  - Algı
KW  - Cinsiyet
N2  - The purpose of this study was toclarify the emoji (pictogram) attitudeof Turkish university students. E moji, which comes from the combination of e,meaning japanese picture, and moji words, which means letter; is defined as avisual symbol used in expressing feelings or some concepts in written messages.Emoji was originally designed by Shigetaka Kurita, who worked in a mobile phonecompany in Japan in 1998,as 176 pieces. In 2010, after Apple began supportingemoji on iPhone devices, it gained global popularity.While the use of emoji inwritten messages is widespread, we understand that the study done in ourcountry is very limited.In this limited number of studies, It is emphasizedthat especially young generation has a positive attitude towards emoji. In thisstudy, emoji attitude of Turkish university students was examined byconsidering the gender factor. Using participants from the Namik KemalUniversity,60 males and 60 females were asked about personal emoji releationand emoji benefit perception. As a method of analysis, averages of male andfemale students for each question were calculated separately and t test was applied. As a result of the survey, itwas detirmined that the usage frequency of emoji is medium-level and favorable.Also, It is observed that ,there is a strong perception that the use of emojiis beneficial in expressing feelings and makes messages fun. In addition, itwas seen that females appreciate the benefits of using emoji more than males.
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UR  - https://doi.org/10.20304/humanitas.322989
L1  - https://dergipark.org.tr/tr/download/article-file/327268
ER  -