TY  - JOUR
TT  - THE DIFFERENCE BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL MARKETING: A COMPARISON BETWEEN TWO EXAMPLES PROJECTS CONDUCTED IN TURKEY
AU  - Fener, Tuğba
AU  - Elgünler, Tuğçe
AU  - Akbulut, Deniz
PY  - 2010
DA  - December
JF  - İstanbul Aydın Üniversitesi Dergisi
JO  - İAÜD
PB  - İstanbul Aydın Üniversitesi
WT  - DergiPark
SN  - 1309-1352
SP  - 69
EP  - 77
VL  - 2
IS  - 8
KW  - Sosyal pazarlama
KW  - Kurumsal sosyal sorumluluk
KW  - Halkla ilişkiler
N2  - In a world that is rapidly globalizing, it has become necessary to turn towards social issues in order to maintain competitive superiority in the market. Nowadays, corporations carry out their public relations practices and present them to the public under the names of either corporate social responsibility or social marketing. These two concepts hold different characteristics even though corporations tend to ignore the differences. The most important reason for this is the fact that the population does not have preliminary information regarding social marketing and perceive the projects realized by corporations as “corporate social responsibility”. In this research, an in depth literary search has been conducted to compare and examine the different characteristics of corporate social responsibility and social marketing. Two example projects carried out in Turkey will be thoroughly analyzed in order to understand under which public relations practice they need to be assessed.
UR  - https://dergipark.org.tr/tr/pub/iaud/issue//324492
L1  - https://dergipark.org.tr/tr/download/article-file/319320
ER  -