TY - JOUR TT - An Analysis On The Effects On Financial Performance By The Sustainability And Social Responsibility Comprehensions Of The Companies: Turkey Application AU - Kaymak, Ozan AU - Çerikcioğlu, Görkem PY - 2017 DA - October JF - Gazi İktisat ve İşletme Dergisi JO - GJEB PB - Aydın KARAPINAR WT - DergiPark SN - 2548-0162 SP - 77 EP - 90 VL - 3 IS - 3 KW - Sürdürülebilirlik KW - Sosyal Sorumluluk KW - Finansal Performans N2 - Since the investing concepthas been conceived for gaining capital, the investors define their investingalternatives whether that investment has benefits for society and they developtheir investing choice by considering the social norms and values. In thisstudy, we research the studies about the alternation of the sustainability andsocial responsibility approach in developed economies and how effected thefinancial performance of the companies which perform this processes. Theillustrations are studied, which include a positive relation between socialresponsibility and financial performance, In this way, the companies whichconduct social responsibility practices and have a motivation about this approach,what can they gain  perceptions are alsoincluded in this study. In this instance, the importance of the sustainabilityand social responsibility approach, will be develop in over time. We aim tocompare, the companies which have important applications on sustainability andsocial responsibility and the companies with less sustainability and socialresponsibility, by using 5 years average on return on equity, (ROE) Return onassets (ROA) and return on investment. (ROI) According to our study’s conclusion,the appreciated companies because of their sustainability and socialresponsibility, have significant diversity on return on investment (ROI)compared to other chosen companies. CR - Bowen, H. R. (1953). Social responsibilities of the businessman. 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