TY - JOUR TT - AN EVALUATION ON THE USE OF VIRTUAL REALITY ADMINISTRATION IN PUBLIC RELATIONS AND ADVERTISING EDUCATION AU - Gürcan, Halil İbrahim AU - Coşkun, Engin AU - Sever, Necip Serdar AU - Başer, Emrah AU - Ataizi, Murat AU - Öztürk, Mesude Canan AU - Bical, Adil PY - 2017 DA - November JF - İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) PB - İnönü Üniversitesi WT - DergiPark SN - 2528-9519 SP - 2 EP - 15 VL - 2 IS - 2 KW - Sanal Gerçeklik KW - Eğitimde Sanal Gerçeklik KW - Yüksek Öğretim KW - Öğretim Tasarımı N2 - Especiallyin the early 2000s, the concept of virtual reality, which evolved as a resultof major changes in communication, was first used in 1977. When it comes today,it is obvious that many areas (medicine, pilotage, communication, education,simulation, production, marketing, advertising, etc.) are benefited fromvirtual reality applications and virtual worlds. These applications offer arange of possibilities for individual users or consumers and also provide someopportunities for enterprise users that they can not do in the real world.Firstly, the virtual reality applications used in the simulating of the pilotswere used to eliminate the bad situations that the pilots could live in, and onthis account some gains were made economically and systematically. Theseachievements later spread to many areas. Today's virtual reality technology iscreated by computer-based graphics processors, and virtual reality environmentsattract the interest of most people and institutions, especially whominterested in education and communication fields, as technology develops.Although virtual reality applications in communication and education are yet anew concept, many different possibilities are offered with these applications,and at the same time, space-time limitation is getting out of the way and a newdimension is being created by creating a new and different world.Themain purpose of this study is to see how virtual reality applications can beused in the field of communication and education that has just begun to be usedand to provide an insight. In this context, focus group study, student cohortfrom Anadolu University, Faculty of Communication Sciences, department ofPublic Relations and Advertsing bachelor level students were participated. Infocus group design, students were asked about their views on incorporatingvirtual reality to courses as an instructional design. In particular,participants attitudes on advantages and disadvatages of VR, their feelings onusing VR in course designs, its practicability were observed. For this purpose,two sets of demo courses were introduced to participating students. Later theiropinions and views on topics described above were collected via focus groupdesign. Despite the fact that participants have a very limited VR experience incourse setting, based on participants’ answers, utilisation of VR technology intertiary education is accepted as practically applicable. However, participantstook a “catious approach” in terms of whole-out application of VR in coursedesign and that might seem “conservative” in the first instance. CR - BARBOUR, Rosaline ve KITZINGER, Jenny. (Eds.). (2001). Developing Focus Group Research: Politics. Theory, and Practice, London: Sage. 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