@article{article_349144, title={A Conceptual Study on the Effect of Social Media Sites on Brand Dimensions}, journal={The Journal of International Scientific Researches}, volume={2}, pages={46–53}, year={2017}, DOI={10.23834/isrjournal.349144}, author={Büyükdağ, Naci and Soysal, Ayşe Nur and Kitapçı, Olgun}, keywords={Sosyal medya siteleri,Marka farkındalığı,Marka imajı,Marka tutumu,Marka sadakati,Marka sadakati}, abstract={<p class="MsoNormal" style="text-align:justify;"> <i> <span style="font-size:10pt;">Today, businesses use the concept of
brand to connect with their consumers. Social media, one of the most popular
channels of communication, is actively used by businesses to highlight their
brands. Many researchers have found that social media has a positive impact on
the brand. However, very few of these studies have focused on exploring the
impact of social media sites on brand dimensions. This study is a conceptual
study for explaining the relationship between social media sites and brand
dimensions, and it is aimed to complete the literature gap in this study. This
conceptual study has led to the development of proposals about the gap in the
literature. As a result, it is important that businesses spend their budgets on
the right channels of communication. This study emphasizes the importance of
social media sites for brands. Also, according to the stage of the brand’s
existence, it is important for the social media to direct the businesses to use
the right communication channels. </span> </i> </p>}, number={8}, publisher={Salih YILDIZ}