TY - JOUR TT - The Mediatization of Socially Important Issues and the Dynamics of Civil Society AU - Bolshakov, Sergey Nikolaevich AU - Mikhalchenkova, Natalya Alekseevna AU - Istikhovsaya, Marina Dmitrievna AU - Bolshakova, Yulia Mikhalovna PY - 2016 DA - March JF - International Review of Management and Marketing JO - IRMM PB - İlhan ÖZTÜRK WT - DergiPark SN - 2146-4405 SP - 79 EP - 84 VL - 6 IS - 1 KW - socially important issue KW - mobilization of society KW - communication technologies KW - mass media KW - civil society KW - policy N2 - The article analyzes the complex nature of media design of socially important issues. The author observes the complexity of today’s social organization, its differentiation in the socio-economic, political, and cultural-stylistic aspects. The main purpose of the article is to examine the role and influence of the mass media on the processes of agenda-building and formation of civic mindedness in society, as well as to assess the complexity of media design of socially important issues. The author summarizes the dynamics of civic self-organization in the course of collective definition of socially important topics and reveals the significant role of the mass media in their collective representation and elaboration of the ways to resolve them. Author clues the importance of multivariance and unpredictability of the processes of social and political self-organization of citizens in the course of design of socially important issues of present-day society. UR - https://dergipark.org.tr/tr/pub/irmm/issue//355115 L1 - https://dergipark.org.tr/tr/download/article-file/366744 ER -