TY  - JOUR
TT  - PERAKENDECİLER VE TÜKETİCİLER AÇISINDAN PERAKENDECİ MARKALAR: KAVRAMSAL BİR ÇERÇEVE
AU  - Ecevit, Mehmet Zahid
AU  - Akturan, Ulun
PY  - 2017
DA  - December
JF  - Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
JO  - KLUJFEAS
PB  - Kırklareli Üniversitesi
WT  - DergiPark
SN  - 2146-3417
SP  - 160
EP  - 171
VL  - 6
IS  - 5
KW  - Private Label
KW  - Store Brand
KW  - Retailer Brand
KW  - Manufacturer Brand
KW  - Literature Review
N2  - Amaç:Bu çalışma,perakendeci markaların gelişimini irdelemek ve bu markaların tüketiminietkileyen faktörleri bütüncül bir bakış açısı ile ortaya koymak ve bu markaların perakendeci için yarattığıfaydaları saptamak amacını gütmektedir.Yöntem:Perakendeci markalarailişkin bir literatür taraması yapılmış ve buna istinaden literatürdeperakendeci markalarına ilişkin bulgular hem tüketici hem perakendeci açısındanözetlenmiştir.Bulgular:Kalitealgısı perakende markaların (PM) tercihinde fiyat kadar önemlidir. Ancak perakendecive üretici markaları ile arasındaki sübjektif kalite algısı farkı hala yüksektir.Sosyal risk algısının beklenenin aksine PM tercihini olumsuz etkilememektedir.PM tercihi tüketici özelliklerine göre farklılık göstermekte, bununla birliktetüketicinin deneyimi ve aşinalığı arttığında PM tercihi artmaktadır. PM için kategorigenişleme fırsatı vardır. Ancak perakendecilerin kendi markalarının tercihiiçin mağaza imajına, sosyal sorumluluk faaliyetlerine, raf tahsisindeki dengeyeönem vermeleri gerekmektedir.
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CR  - Anselmsson J., Johansson U., Maranon A., Persson N., (2008), The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories, Journal of Retailing and Consumer Services, 15, 42-51
CR  - Bao Y., Sheng S., Bao Y., Stewart D., (2011), Assessing Quality Perception of Private Labels: Intransient Cues and Consumer Characteristics, Journal Of Consumer 
Marketing, 28 (6), 448-458
CR  - Bauer H.H., Heinrich D.,  Schäfer D. B., (2013), The Effects of Organic Labels on Global, Local, and Private Brands More Hype Than Substance?, Journal of Business Research, 66, 1035-1043
CR  - Beneke J., Flynn R., Greig T, Mukaiwa M., (2013), The Influence of Perceived Product Quality, Relative Price and Risk on Customer Value and Willingness to Buy: A Study Of Private Label Merchandise, Journal of Product and Brand Management, 22 (3), 218-228
CR  - Beneke J., Greene A., Lok I., Mallet K., (2012), The Influence of Perceived Risk on Purchase Intention – The Case of Premium Grocery Private Label Brands in South Africa, Journal of Product and Brand Management, 21 (1), 4-14
CR  - Beneke J., Zimmerman N., (2014), Beyond Private Label Panache: The Effect of Store İmage and Perceived Price on Brand Prestige, Journal of Consumer Marketing, 31 (4), 301 – 311
CR  - Benito O. G., Partal M. M., (2012), Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty, Journal of Retailing, 88 (2), 236-249
CR  - Boyle P. J., Lathrop E.S., (2013), The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment, Journal of Retailing and Consumer Services, 20, 80-86
CR  - Braak A., Deleersnyder B., Geyskens I., Dekimpe M. G., (2013), Does Private-Label Production By National-Brand Manufacturers Create Discounter Goodwill? International Journal of Research in Marketing, 30, 343-357
CR  - Cho Y. S. C., Rha H, Burt S., (2015), The Impact of Customer Awareness of Manufacturer Name Disclosure on Retail Brand Attitudes and Loyalty in Korea, Journal of Retailing and Consumer Services, 22, 128-137
CR  - Choi S., Fredj K., (2013), Price Competition and Store Competition: Store Brands vs. National Brand, European Journal of Operational Research, 225, 166-178
CR  - Dawes J., Thiel M. N., (2013), Analyzing the Intensity of Private Label Competition Across Retailers, Journal of Business Research, 66, 60-66
CR  - Desmet P., (2014), How Retailer Money-Back Guarantees Influence Consumer Preferences for Retailer Versus National Brands, Journal of Business Research, 67, 1971-1978
CR  - Diallo M. F., (2012), Effects of Store Image and Store Brand Price-Image on Store Brand Purchase Intention: Application to an Emerging Market, Journal of Retailing and Consumer Services, 19, 360-367
CR  - Dursun İ., Kabadayı E. T., Alan A. K., Sezen B., (2011), Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space, Procedia Social and Behavioral Sciences, 24, 1190-1200
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CR  - Fornari E., Fornari D., Grandi S., Menegatti M., (2013), The Influence of Retailing-Mix Levers on Private Label Market Share: The Case of the Itaian FMCG Market, Journal of Retailing and Consumer Services, 20, 617-624
CR  - Jara M., Cliquet G., (2012), Retail Brand Equity: Conceptualization and Measurement, Journal of Retailing and Consumer Services, 19, 140-149
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CR  - Mejri C. A., Bhatli D., (2014), CSR: Consumer Responses to The Social Quality of Private Labels, Journal of Retailing and Consumer Services, 21, 357-363
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CR  - Mieres C. C., Martin A. M. D., Gutierrez J. A. T, (2006 / b), Antecedents of The Difference in Perceived Risk Between Store Brands and National Brands, European Journal of Marketing, 40 (1/2), 61-82
CR  - Ngobo P. V., (2011), Private Label Share, Branding Strategy and Store loyalty, Journal of Retailing and Consumer Services, 18, 259-270
CR  - Olbrich R., Grewe G., (2013), Proliferation of Private Labels in The Groceries Sector: The İmpact on Category Performance, Journal of Retailing and Consumer Services, 20, 147-153
CR  - Olsen N. V., Menichelli E., Meyer C., Næs T., (2011), Consumers Liking of Private Labels. An Evaluation of Intrinsic and Extrinsic Orange Juice Cues, Appetite, 56, 770-777
CR  - Olson E. L., (2012), Supplier Inferences to Enhance Private Label Perceptions, Journal of Business Research, 65, 100-105
CR  - Porral C. C., Lang M. F., (2015), Private Labels. The Role of Manufacturer Identification, Brand Loyalty and Image on Purchase İntention, British Food Journal, 117 (82), 506 – 522
CR  - Porral C. C., Mangin J. P. L., (2014), Private Label Brands: Major Perspective of Two Customer-Based Brand Equity Models, The International Review of Retail, Distribution and Consumer Research, 24 (4), 431-452
CR  - Porral C. C., Martinez F., V. A., Juanatey B., O., Lévy M., J. P., (2013), What Matters to Store Brand Equity? An Approach to Spanish Large Retailing in a Downturn Context, Investigaciones Europeas de Dirección y Economía de la Empresa, 19 (3), 136-146
CR  - Romero M. J. M., Giner E. M. C., Sánchez C. A., (2014), Relationship Marketing Management: Its Importance in Private Label Extension, Journal of Business Research, 67, 667-672
CR  - Rubio N., Oubiña J., Villaseñor N., (2014), Brand Awareness–Brand Quality Inference and Consumer’s Risk Perception in Store Brands of Food Products, Food Quality and Preference, 32, 289-298
CR  - Sethuraman R., Gielens K., (2014), Determinants of Store Brand Share, Journal of Retailing, 90 (2), 141-153
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CR  - Thiel M. N., Romaniuk J., (2011), The Nature and İncidence of Private Label Rejection, Australasian Marketing Journal, 19, 93-99
CR  - Thiel M. N., Romaniuk J., (2012), Value-For-Money Perceptions of Supermarket and Private Labels, Australasian Marketing Journal, 20, 171-177
CR  - Thiel M. N., Sharp B., Dawes J., Romaniuk J., (2010), Competition for Memory Retrieval Between Private Label and National Brands, Journal of Business Research, 63, 1142-1147
CR  - Wu P. C.S., Yeh G. Y. Y., Hsiao C. R., (2011), The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands, Australasian Marketing Journal, 19, 30-39
CR  - Yang D., (2012), The Strategic Management of Store Brand Perceived Quality, Physics Procedia, 24, 1114-1119
CR  - Zippel C., Wilkinson J., Vogler T., (2013), The Influence of Private Labels on Retailer Cooperation, Australasian Marketing Journal, 21, 271-277
UR  - http://dergipark.org.tr/tr/pub/klujfeas/issue//356447
L1  - http://dergipark.org.tr/tr/download/article-file/380406
ER  -