@article{article_358711, title={FEAR APPEAL FACTOR IN TV ADVERTISING: A RESEARCH FOR TV ADVERTISEMENTS BETWEEN 2010-2017}, journal={İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi)}, volume={2}, pages={55–67}, year={2017}, author={Erol, E.Gülbuğ}, keywords={Reklam,Reklam Çekicilikleri,Korku Çekiciliği}, abstract={<p>Advertisement, which is a means of communication, is done from a definite source in order to make a target <br />act and/or convince now or in the future by spending money and using media. Advertising is a strategic way of <br />communication providing from different disciplines and using various tools. Advertising industry has been using many <br />methods in order to make people buy now or then. One of the concepts in the literature of advertising, advertising <br />appeals and its dictionary meaning is the content designed to effect. The progress in the advertising sector mutually <br />finds parts in the social evaluation system. Fear appeal is one of the most handled one in advertisements that also <br />include social and cultural norms and the reflection of the fear appeal is shaped according to the roles attributed to <br />men and women in a society. In reality nowadays when society encounters more and more advertisements in which <br />the representation styles create a map that is not existed but they recognized as so. Hence, fear appeal is frequently is <br />used since television is the most preferred and reliable means of communication. In this study advertisements that are <br />broadcasted main national television channels between 2010 and 2017 and that contain fear appeal are noted and <br />classified in accordance with content analysis. The content analysis method is adapted from "Anu Mustonen’s scale <br />study used in the article Media Violence and Its Audience. Enumerated advertisements since television is an audiovisual means of mass communication, in the analysis for the parts that appeal to eye is semiotic method; and those <br />that appeal to ear discourse analysis is used. In the end, the advertisements that are broadcasted between the years <br />2010 and 2017 are analyzed from the point of fear appeal factor in advertising. <br /> </p>}, number={2}, publisher={İnönü Üniversitesi}