TY - JOUR TT - YENİ NESİL BİR EKONOMİK SİSTEMİN ÜLKEMİZDEKİ POTANSİYELİ: PAYLAŞIM EKONOMİSİNDEKİ İŞ MODELİ ÖRNEKLERİNİN İRDELENMESİ AU - Kiracı, Hakan AU - Kayabaşı, Aydın PY - 2017 DA - December Y2 - 2017 JF - Uluslararası Afro-Avrasya Araştırmaları Dergisi JO - INTERNATIONAL JOURNAL OF AFRO-EURASIAN RESEARCH PB - Hakan ARIDEMİR WT - DergiPark SN - 2602-215X SP - 75 EP - 90 VL - 2 IS - 4 KW - Sharing Economy KW - Sharing System KW - Collaborative Consumption KW - Business Model KW - Turkey N2 - Yüzyıllardırsüren sahiplik temelinde işleyen geleneksel ekonomik sistemin neden olduğu pekçok olumsuzluk, bu ekonomik sisteme alternatif arayışlarının olması, gelişeninternet teknolojileri, erişimlerine yoğun talep alan sosyal paylaşımsitelerinde yaşanan çeşitlilik ve genç nüfus potansiyeli oldukça yüksek olanülkemizde sosyal paylaşım sitelerinde fotoğraf, müzik, video ve durum vb.paylaşımlarıyla büyüyen bir (Y) neslin taşıdığı potansiyel, paylaşımekonomisinin geleceğinin oldukça parlak olduğunu gözler önüne serendestekleyici gözlemler olarak karşımıza çıkmaktadır. Paylaşım ekonomisininönemli paydaşlarından biri olan paylaşım sistemleri üzerine yapılan buçalışmada, 106 paylaşım sistemlerinde var olan iş modelleri beş ayrısınıflandırma temelinde incelenmekte ve bu sistemlerin ülkemizde başarıylayürütülebilme potansiyelleri irdelenmektedir. Ayrıca, belirli iş modellerinibaşarıyla sürdüren paylaşım sistemi örneklerinin yanı sıra; başarısızlıkformülü arayışı yolunda, yeterince müşteri talebi yakalayamamış (başarısız)örneklerin de ayrıca incelemesi yapılmaktadır. Yapılan incelemeler sonucunda;paylaşım ekonomisinin paydaşları olan işletmeler, kamu kuruluşları ve bireyleriçin öneriler sunulmaktadır. CR - Acquier, A., Daudigeos, T. Ve Pinkse, J. (2017). “Promises and Paradoxes of the Sharing Economy: An Organizing Framework”, Technological Forecasting & Social Change, in press. CR - Bardhi, F. Ve Eckhardt, G.M. (2012). “Access-Based Consumption: The Case of Car Sharing”, Journal of Consumer Research, 39 (4), 881-898. CR - Belk, R. 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