TY  - JOUR
T1  - DEVISING A MARKETING BUSINESS MODEL FOR THE LABORATORY FOR WELLNESS AND MOTOR BEHAVIOR TO PROMOTE INDEPENDENT LIVING OPPORTUNITIES FOR STROKE SURVIVORS
AU  - Dursun, Turkan
AU  - Shao, Chris
AU  - Kilic, Ceyhan
PY  - 2018
DA  - April
Y2  - 2018
DO  - 10.31201/ijhmt.370954
JF  - International Journal of Health Management and Tourism
PB  - Dilaver TENGİLİMOĞLU
WT  - DergiPark
SN  - 2458-9608
SP  - 23
EP  - 41
VL  - 3
IS  - 1
LA  - en
AB  - This is a case-based conceptualstudy that focuses on the marketing business model of the Laboratory forWellness and Motor Behavior (LWMB) which is not-for-profit and housed at astate university in Texas, the United States of America. The LWMB wasestablished by a kinesiology professor who started working with kinesiologystudents whose focus is in allied health to provide services to individuals whohave spinal cord injuries or other neurological disabilities. Using a teamapproach, the LWMB, under the kinesiology professor’s supervision, worksclosely with the patrons and their families, and the graduate assistants andinterns from the Kinesiology Department of the university. Even thoughrelatively unknown to the general public, the Laboratory has been successful inhelping the patrons and training the students.Nevertheless, in order to remain sustainable and to continuously“provide access to the benefits of exercise to those who otherwise aredisregarded” (Priest, 2016), a comprehensive marketing business model is neededto help the LWMB warrant its “success and future expansion”. The purpose ofthis paper is to analyze the current marketing business model of the LWMB andthen provide recommendations to improve it. A theoretical framework that showspotential outcomes of the improved marketing business model for the strokesurvivors and interns is also presented. The results of the market analysisshow that this laboratory operates in a very competitive and technologicallyturbulent business environment with many opportunities and threats. Severalrecommendations are made for LWMB to improve its marketing business model todeal with the challenges of its internal and external operating environments.
KW  - Marketing business model
KW  - marketing strategy
KW  - people with disabilities
KW  - stroke survivors
KW  - wellness
KW  - motor behavior
KW  - laboratory
KW  - total well-being
KW  - total movement
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UR  - https://doi.org/10.31201/ijhmt.370954
L1  - http://dergipark.org.tr/tr/download/article-file/463519
ER  -