TY  - JOUR
TT  - The Role Of Social Media In Political Communication: 2014 Presidental Election In Turkey
AU  - Güler, Aslı Burcu
PY  - 2016
DA  - May
JF  - İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
JO  - İSAÜİÇDER
PB  - İstanbul Arel Üniversitesi
WT  - DergiPark
SN  - 2146-4162
SP  - 52
EP  - 74
VL  - 5
IS  - 9
KW  - Siyasal İletişim
KW  - Halkla İlişkiler
KW  - Sosyal Medya
KW  - İnternet
KW  - Twittter
N2  - Political communication is not one of the communication activities that are needed merely duringan election period, but a conception requiring continuity. Just as the businesses in a market haveto differentiate in order to sell their products, so too the parties in political competition have toput forth the differences that make them superior in order to influence their electorate.Therefore, candidates should employ the political communication techniques for the purpose ofbeing in interaction with their electorate, introducing themselves, creating a difference betweenthe rivals and themselves, and particularly creating successful candidate images to win theelections.Today the Internet has transformed the world to a global village by linking all formations witheach other. When compared with traditional media, new media provides an opportunity to reachmasses in a shorter period of time. With this opportunity, the internet has changed the habits insocieties in many ways in such as entertainment, communications and business methods. Alongwith the concept of Web 2.0, internet is used extensively by political parties as a politicalcommunication tool especially during election campaigns. Social media acts as an importantmediator that political parties meet with voters. This study aims to examine how social mediapractices are used in political communication. Web 2.0 is described as the most common applications of new communications tools. The thesiswhich deals with the use of social media in political communication process; accordingly theconcept of political communication was examined in the context of innovations about socialmedia, how social media is used by politicians who nominated for the 2014 Presidential Electionof Turkey. Therefore, being the most common application of new means of communicationdefined as Web 2.0, the use of social media in political communication is the focus of this study.In this sense, the concept of political communication with regard to the innovations broughtabout by social media and how social media was utilized by the political figures nominated for the2014 Presidential Elections have been analyzed.  
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