TY  - JOUR
TT  - SMEs and Global Economic Crisis (2008 - ?) : A Field Research From Marketing  Perspective in Bursa
AU  - Kılıç, Serkan
AU  - Özdemir, Erkan
PY  - 2011
DA  - April
JF  - Muhasebe ve Finansman Dergisi
PB  - Muhasebe ve Finansman Öğretim Üyeleri Bilim ve Araştırma Derneği
WT  - DergiPark
SN  - 2146-3042
SP  - 181
EP  - 202
IS  - 50
KW  - KOBİ
KW  - küresel ekonomik kriz
KW  - pazarlama.
N2  - SMEs and Global Economic Crisis (2008 - ?) : A Field Research From Marketing Perspective in Bursa  Global economic crisis affecting Turkey economy, has also affected heavily the SMEs which have an important place in Turkey economy. The purpose of this study is to present the evaluations of the respondents about whether SMEs marketing efforts are differently affected by global economic crisis in Bursa. The results of the study show that the results of the SMEs’ marketing efforts are similarly affected by global economic crisis. Besides, marketing efforts of SMEs’ carried out toward global economic crisis are also different in general. Additionally, the results of this study put forward that small-sized firms are more flexible than medium-sized firms about changing marketing efforts toward global economic crisis and can make more rapidly decisions. It is shown that the medium-sized firms have been following “wait and see policy” about this issue.
UR  - https://dergipark.org.tr/tr/pub/mufad/issue//396050
L1  - https://dergipark.org.tr/tr/download/article-file/426890
ER  -