TY  - JOUR
T1  - DESTİNASYON REKABETÇİLİĞİ ENDEKSİ ÖNERİSİ
TT  - PROPOSAL OF DESTINATION COMPETITIVENESS INDEX
AU  - Burnaz, Ersin
AU  - Ayyıldız, Hasan
PY  - 2018
DA  - July
DO  - 10.18092/ulikidince.397002
JF  - Uluslararası İktisadi ve İdari İncelemeler Dergisi
JO  - IJEAS
PB  - Kenan ÇELİK
WT  - DergiPark
SN  - 1307-9832
SP  - 237
EP  - 254
IS  - 21
LA  - tr
AB  - Boşzamanların artması, iletişim ve ulaşım imkânlarının gelişmesi ve ekonomikimkânların elverişli hale gelmesi sonucunda her geçen yıl daha fazla insanseyahat edebilir hale gelmiştir. Bu durum ülke ekonomilerinin elde ettiğiturizm gelirinin de artmaya devam ettiğini göstermektedir. Ülkeler, daha fazlaziyaretçi çekebilmek için birbirleriyle rekabet etmektedirler. ÖzellikleTürkiye gibi gelişmekte olan ülkelerde turizmin ekonomiye katkısı oldukçaönemli olduğundan illerin kendi turizm potansiyellerini bilmeleri ve buna göre pazarlamafaaliyetlerini planlamaları zorunludur. Bu çalışmada destinasyonların rekabetgüçlerini etkileyen faktörlerin açıklandığı, literatürde yaygın olarakkullanılan modeller, ortak özellikleri dikkate alınmak suretiylebirleştirilerek destinasyon rekabetçiliği endeksi (DRE)oluşturulmuştur. Çok sayıda kriterin etkilemiş olduğu bir konu olan destinasyonrekabetçiliğinin ölçümünde çok kriterli karar verme yöntemlerinden (AHP,TOPSIS, PROMETHEE, MOORA) yararlanılmıştır. Türkiye için geliştirilen destinasyonrekabetçiliği endeksi 81 ilden elde edilen verilerle test edilmiş, elde edilensıralamalar ile gerçekleşen turizm performansı (GTP) sıralamaları arasındayüksek bir korelasyon elde edilmiştir. Bu durum geliştirilen DRE’ninaçıklayıcılığının yüksek olduğunu göstermektedir.
KW  - Destinasyon Rekabetçiliği
KW  - Destinasyon Pazarlaması
KW  - Destinasyon Sıralaması
KW  - Turizm Pazarlaması
N2  - Since the leisure time increases, themeans of transport and communication improve and the economic opportunitiesbecome more efficient, more people travel with each passing year. Thisindicates that tourism revenue of national economies continues to rise.Therefore, countries compete with each other to attract more visitors. Sincethe contribution of tourism to economy is highly important, especially fordeveloping countries such as Turkey, each province has to know its own tourismpotential and has to plan its marketing activities according to this. In thisstudy, the destination competitiveness index (DCI) has been created by takinginto consideration the common features of the models, commonly used in theliterature and explaining the factors affecting the competitive capacity of thedestinations. Multi-criteria decision-making methods (AHP, TOPSIS, PROMETHEE,MOORA) have been used in the evaluation of the destination competitivenesswhich is a subject affected by many criteria. The DCI developed for Turkey istested with the data obtained from 81 provinces and a high correlation isacquired between the obtained rankings and the actual tourism performancerankings. This situation indicates that the explanatoriness of the developedDCI is high.
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UR  - https://doi.org/10.18092/ulikidince.397002
L1  - https://dergipark.org.tr/tr/download/article-file/476086
ER  -