@article{article_403450, title={THE INVESTIGATION OF MASTER AND DOCTORAL THESES WRITTEN FIELD OF CURRENT MARKETING APPROACHES IN TURKEY (2007-2016)}, journal={Akademik Bakış Uluslararası Hakemli Sosyal Bilimler Dergisi}, pages={327–351}, year={2017}, author={Hoşgör, Haydar and Gündüz Hoşgör, Derya}, keywords={Marketing,Marketing Approaches,Thesis Profile,Master,PhD}, abstract={<p> <br> </p> <p align="LEFT"> </p> <p> <br> </p> <p> <font size="2">Key factors such as globalization, intense competition and changing customer needs can be considered as the main reasons for transition from traditional marketing approach to current (modern) marketing approaches. Realizing that they can not attract customers using traditional marketing approaches, businesses have begun to take advantage of the power of modern marketing approaches. The purpose of this study is to examine the master and doctoral theses written on current marketing approaches by content analysis method. For this purpose, 258 theses written related with this topic between 2007-2016 years were accessed through the Council of Higher Education Theses Database. These theses are categorized in terms of marketing issue, year of publication, thesis type, university type, institute type, academic advisor title, student gender, sampling volume average, sampling techniques and statistical analysis types. Microsoft Excel 2010 office program was used in analysis of the data. The findings are presented using frequencies, percentages, averages and graphs and summarized in Table 2. </font> </p> <p> <br> </p>}, number={63}, publisher={Akademik Bakış}