Designers systematically seek inspiration from various sources from different domains and expand their repertoire of paradigms to foster their designs. However, designers usually do not explore the full potential of their inspiration sources by establishing surface level and close domain analogies regardless of their experience. We think that the process of finding deep and distant domain analogies could be made more understandable for novice designers and less time consuming for professionals with an inspiration/ideation practice for innovation. We discovered that decontextualizing the inspiration source and deconstructing its perceived meaning into fragments lead designers to explore new connections with inspiration source and discover new inspirational points. Here, in this paper, we re-introduce our re-reading in design practice from our previous studies and examine whether it can be a complimentary inspiration/ideation practice for designers to deconstruct conventional paradigms and create deep and distant domain analogies more comfortably.
}, number={2}, publisher={Deniz YENGİN} }