| Ecoliteracy is to understand and internalise sustainable ecological relationship in the nature and to transfer this sustainable lifestyle to daily life despite the fact that ecoliteracy does not have only one and unique definition. However, it is difficult to measure ecoliteracy due to it being a complex concept. There are many subsets of ecoliteracy. One of the t he aim of this study is therefore to develop an ecoliteracy scale intended for adults which is based on ecological intelligence, social intelligence, emotional intelligence, economy and green consumer behaviour. The other aim of the study is to test an alternative model among these subsets. According to this model economy, emotional and social intelligences are subsets of ecological intelligence. Ecological intelligence has directly link to green consumer behaviours at the second stage of the model. All the goodness of fit values are at an acceptable level according to the explanatory and confirmatory factor analysis. The results are Cronbach alpha: 0.78; KMO: 0.830; X 2 /df: 4.09; RMSEA: 0.087; SRMR: 0.0783; GFI, AGFI, IFI, and CFI ≥ 0.80. There are 20 items within the scale.
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