@article{article_4530, title={Consumers Of The Postmodern World: Theories Of Anti-Consumption and Impression Management}, journal={Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi}, volume={29}, pages={495–512}, year={2015}, url={https://izlik.org/JA87XW64DS}, author={Yüksel, Ülkü and Mirza, Muneeza}, keywords={tüketim-karşıWOığı, tüketiclik, tüketim toplumu, postmodernizm, küreselleşme, etkileme yönetimi}, abstract={This manuscript examines the underlying interconnectedness of consumerism, postmodernism, globalisation and anti-consumption with a basic conceptual approach. Philosophical foundations of key terminology are explicated with a juxtaposition of modernism and postmodernism to elucidate their similarities and differences effectively. Furthermore, the complexities of consumer buying behaviour in a post-modern environment, stemming from impression management and resulting in anti-consumption practices are analysed. The need to study anticonsumption tendencies as a vital element of consumer behaviour is also identified, as the traditional approach to consumer research appears inadequate and insufficient in the context of a post-modern world. }, number={2}