TY - JOUR T1 - A PUBLIC RELATIONS SUPPORTED APPROACH TO EMOTION MANAGEMENT PROCESS IN HOSPITALS / Hastanelerde Duygu Yönetimi Sürecine Halkla İlişkiler Destekli Bir Yaklaşım TT - HASTANELERDE DUYGU YÖNETİMİ SÜRECİNE HALKLA İLİŞKİLER DESTEKLİ BİR YAKLAŞIM / A Public Relations Supported Approach To Emotion Management Process In Hospitals AU - Ünlü Kurt, Simge PY - 2018 DA - October DO - 10.29216/ueip.459386 JF - Uluslararası Ekonomi İşletme ve Politika Dergisi JO - UEİP PB - Ali Rıza SANDALCILAR WT - DergiPark SN - 2587-2559 SP - 169 EP - 182 VL - 2 IS - 2 LA - en AB - The healthcare sector includes aworking area where emotions are experienced at a high rate.The patient and his / herrelatives may not be familiar with the situation, and the risks associated withit may be quite high.There may be a possibility that the patient may die or fallinto a situation that is too bad to be treated, other doctors and staffconsulted may raise suspicions about the current treatment and other patients’current situation may influence mood in a positive or negative way.In this process, the emotion management process is of greatimportance and public relations practices are considered to be a guidingattribute in the healthcare sector.In this context, first of all,information about the process of emotion management and its practice in thehealthcare sector will be conveyed, approaches to the subject in terms ofpublic relations and the finding from the semi-structured interviews will bepresented. These semi-structured interviews made with the patients and theirrelatives in understanding emotional conditions in hospitals.The works of Lewis (2005) andSmith and Kleinman (1989) were used in order to prepare the interview forms andto the questions.Findings of interviews show that patients and their relatives mostlyaffecting by approaches of the personal and the events which they witnessed andalso according to participants, in state hospitals there is a lack of concernabout giving good experiences to patients. KW - Emotion Management KW - Healthcare Sector KW - Hospitals KW - Public Relations N2 - Sağlık sektörü duygularınyüksek oranda olduğu bir çalışma alanını içermektedir. Hasta ve hasta yakınlarıiçerisinde bulundukları duruma aşina olmayabilmekte ve bunun beraberinderiskler bir hayli yüksek olabilmektedir. Hastanın ölüm veya tedavi edilemeyecek kadarkötü durumlara düşme ihtimali bulunabilmekte, danışılan diğer doktor vepersoneller mevcut tedaviye ilişkin şüpheler uyandırabilmekte ve de diğerhastaların mevcut durumu duygu durumunu olumlu ya da olumsuz doğrultudaetkileyebilmektedir. Bu süreç dahilinde duygu yönetimi süreci büyük bir önemarz etmekte ve halkla ilişkiler pratiklerinin sağlık sektöründe duygu yönetimihususunda yol gösterici bir niteliği olduğu değerlendirilmesindebulunulmaktadır. Çalışmada bu bağlamda öncelikle duygu yönetimi ve sağlıksektöründe uygulanma süreçleri hakkında bilgiler ardından halkla ilişkileraçısından konu hakkındaki yaklaşımlar aktarılacaktır. Son olarak ise hasta vehasta yakınları ile yapılan yarı-yapılandırılmış görüşmelerden elde edilenbulgular sunulacaktır. Yarı-yapılandırılmışgörüşmeler hastanelerdeki duygu durumlarının anlaşılabilmesi adına hasta vehasta yakınları ile yapılmıştır. Görüşmelerde kullanılan formlar ve sorularınhazırlanılmasında Lewis (2005), Smith ve Kleinman’ın (1989) çalışmalarındanyararlanılmıştır. Görüşmeler sonucunda hasta ve hasta yakınlarının büyük orandapersonelin kendilerine yaklaşımı ve şahit oldukları olaylardan etkilendikleriniortaya çıkarmıştır. Ayrıca ulaşılan bir başka sonuç ise devlet hastanelerininhastalarına iyi bir tecrübe yaşatmak konusunda gerekli kaygılara sahipolmadığını göstermektedir CR - Baker, S. M., Gentry, J. W. and Rittenburg, T. L. (2005). Building Understanding Of The Domain Of Consumer Vulnerability. Journal of Macromarketing, 25(2), 128-139. CR - Bolton, S. (2001). Changing Faces: Nurses As Emotional Jugglers. Sociology of Health & Illness, 23(1), 85-100. CR - Brotheridge, C. M., and Lee, R. T. (2003). Development And Validation Of The Emotional Labour Scale. Journal of Occupational and Organizational Psychology, 76(3), 365-379. CR - Charles, M. T., and Kim, J. C. K. (Eds.). (1988). Crisis Management: A Casebook. 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