@article{article_472272, title={İNTERNETTE PAZARLAMADA KULLANILAN E-ÖLÇÜTLER}, journal={Ege Academic Review}, volume={2}, pages={125–131}, year={2002}, author={Kırcova, İbrahim}, abstract={One of the most important results of commercial internet is controlling all of the purchasing proseses by the consumer. Because of the this characteristic of the internet based business model, consumers and consumer behaviours continiously observed and measured by companies. In this study we would like to explain some of these metrics and describe how these metrics using in e-commerce}, number={2}, publisher={Ege Üniversitesi}