TY  - JOUR
TT  - İNTERNETTE PAZARLAMADA KULLANILAN E-ÖLÇÜTLER
AU  - Kırcova, İbrahim
PY  - 2002
DA  - October
JF  - Ege Academic Review
JO  - eab
PB  - Ege Üniversitesi
WT  - DergiPark
SN  - 1303-099X
SP  - 125
EP  - 131
VL  - 2
IS  - 2
N2  - One of the most important results of commercial internet is controlling all of the purchasing proseses by the consumer. Because of the this characteristic of the internet based business model, consumers and consumer behaviours continiously observed and measured by companies. In this study we would like to explain some of these metrics and describe how these metrics using in e-commerce
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UR  - https://dergipark.org.tr/tr/pub/eab/issue//472272
L1  - https://dergipark.org.tr/tr/download/article-file/556813
ER  -