@article{article_472627, title={THE EFFECTS OF MARKET ORIENTATION DIMENSIONS ON FIRM PERFORMANCE}, journal={Ege Academic Review}, volume={9}, pages={513–538}, year={2009}, author={Alpkan, Lütfihak and Bulut, Çağrı and Yılmaz, Cengiz}, keywords={Pazar Oryantasyonu, Müşteri Odaklılık, Rakip Odaklılık Departmanlar Arası Koordinasyon, Yenilik Performansı, Finansal Performans, Yapısal Denklik Modellemesi}, abstract={Market orientation consists of organization-wide activities to give the highest value to the customers and to understand and satisfy their expectations and needs. In this study customer orientation, competitor orientation and interfunctional coordination have been used as the dimensions of market orientation and their effects on firm innovative and financial performance have been investigated with a comprehensive field study conducted in Turkiye. The findings of the hypothesis testing, which has been done by structural equations modeling demonstrated significant results to both practitioners and academicians}, number={2}, publisher={Ege Üniversitesi}