@article{article_473260, title={DOES SELF CONFIDENCE FEELING REALLY RAISE BRAND LOYALTY?}, journal={Ege Academic Review}, volume={10}, pages={933–950}, year={2010}, author={Akyıldız, Murat}, keywords={Marka bağlılığı, kendine güven}, abstract={The aim of this paper is to determine whether there is a relation between self confidence and brand loyalty or not. For this purpose the data collected from 458 consumers whom were interviewed was analyzed by using chi-square and nominal logistic regression statistical techniques. Although, the results indicate that there is a relation between low self confidence and hidden brand loyalty which is not transformed in to buying behavior with connection cloths and white goods; there is not any relation between high self confidence and brand loyalty with connection all product groups which includes cleaning materials, foodstuffs, cloths and white goods}, number={3}, publisher={Ege Üniversitesi}