TY  - JOUR
T1  - A Novel and Optimized Product Recommendation Method in E-commerce
TT  - A Novel and Optimized Product Recommendation Method in E-commerce
AU  - Madani, Fariborz Mousavi
AU  - Memari, Mozhgan
PY  - 2007
DA  - June
JF  - Bilgi Ekonomisi ve Yönetimi Dergisi
JO  - JKEM
PB  - İbrahim Güran YUMUŞAK
WT  - DergiPark
SN  - 1308-3937
VL  - 2
IS  - 1
LA  - tr
AB  - The rapid growth of e-commerce has caused product overload where customers on the Web are no longer able to effectively choose the products they are exposed to. Developing an intelligent recommendation system is proposed to overcome the problem of overloaded product's information provided by the e-commerce enterprises. This paper proposes a new hybrid recommendation scheme, called NOVEL, based on CF, WebCF-AR and WebCF-PT to enhance the recommendation quality and the system performance of current recommender systems. The NOVEL method, showing a minimal qualitative improvement of 50% compared to the present methods of product suggestion, has advanced tremendously the existing ecommerce product suggestions employing costumer navigational and behavioral algorithms.
KW  - Recommendation method
KW  - Collaborating filtering
KW  - Recommendation quality
KW  - Product taxonomy
KW  - Association rules
N2  - The rapid growth of e-commerce has caused product overload where customers on the Web are no longer able to effectively choose the products they are exposed to. Developing an intelligent recommendation system is proposed to overcome the problem of overloaded product's information provided by the e-commerce enterprises. This paper proposes a new hybrid recommendation scheme, called NOVEL, based on CF, WebCF-AR and WebCF-PT to enhance the recommendation quality and the system performance of current recommender systems. The NOVEL method, showing a minimal qualitative improvement of 50% compared to the present methods of product suggestion, has advanced tremendously the existing ecommerce product suggestions employing costumer navigational and behavioral algorithms.
UR  - https://dergipark.org.tr/tr/pub/beyder/issue//47387
ER  -