TY  - JOUR
T1  - ULUSLARARASI PAZARA GİRİŞ KARARINI ETKİLEYEN FAKTÖRLER ÜZERİNE KAVRAMSAL BİR ÇALIŞMA
TT  - A CONCEPTUAL STUDY ON THE FACTORS AFFECTING FOREIGN MARKET ENTRY DECISION
AU  - Gürçaylılar Yenidoğan, Tuğba
AU  - Büyükdağ, Naci
PY  - 2019
DA  - March
JF  - Stratejik Yönetim Araştırmaları Dergisi
JO  - JOSMR
PB  - Kubilay ÖZYER
WT  - DergiPark
SN  - 2636-7793
SP  - 21
EP  - 46
VL  - 2
IS  - 1
LA  - tr
AB  - Uluslararasıpazara giriş kararı çok fazla faktörün bir arada değerlendirilmesini gereklikılan, karmaşık bir süreç gerektirir. Yanlış verilebilecek bir karar firmanıngirdiği pazardan çıkışını engelleyebilir ve yaşamını tehlikeye atabilir.Nitekim yabancı pazara girilirken kullanılan kaynakların (sermaye, insankaynağı, teknoloji) ve yatırımların geri dönmeme ihtimali de bulunmaktadır. Örgütselsürekliliğin temininde taşıdığı önemden dolayı bu çalışma, çokulusluişletmelerin yabancı pazara giriş modu seçiminde dikkate alması gerekenfaktörleri belirleme amacı taşımaktadır. Bu amaca yönelik olarak alanyazıntarama tekniğinden yararlanılmış ve yabancı pazara giriş kararı verilirkendokuz farklı faktörün belirleyici role sahip olduğu sonucuna ulaşılmıştır.
KW  - Uluslararası Pazara Giriş Modu Stratejileri
KW  - İşlem Maliyeti Teorisi
KW  - Kaynak Temelli Bakış Açısı
KW  - Aktör Ağ Teorisi
KW  - Aşamalı Modeller
N2  - Decisionmaking on foreign market entry is regarded as a complex process, which includesmany antecedent factors to be evaluated together. A wrong decision may preventmultinational enterprises from exiting foreign markets. As a matter of fact,there is a return risk potential on investments and resources (capital, humanresources and technology) used in foreign market entry. Due to the importanceof organizational longevity in sustaining, this study aims to determine factorsaffecting foreign market entry decision. To this end, the authors apply to theliterature review and synthesis techniques and hence identify nine antecedentfactors affecting foreign market entry decision.
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UR  - http://dergipark.org.tr/tr/pub/syad/issue//491153
L1  - http://dergipark.org.tr/tr/download/article-file/684260
ER  -