@article{article_516401, title={Materialism Domains and Perceived Risk Effects on Consumer Boycott Effectiveness}, journal={OPUS International Journal of Society Researches}, volume={10}, pages={355–369}, year={2019}, DOI={10.26466/opus.516401}, author={Taşçıoğlu, Mertcan and Yener, Dursun}, keywords={Boykot etkinliği,Algılanan risk,Materyalizm}, abstract={<p style="text-align:justify;"> <i> <span lang="en-us" style="font-size:8.5pt;line-height:115%;font-family:’Palatino Linotype’, serif;" xml:lang="en-us">As markets for goods
and services become global, competition among companies becomes more intense.
Companies’ success is strongly influenced by consumer needs and expectations.
To successfully compete, firms must meet or exceed these expectations. In addition
to that understanding consumers’ boycotting behavior has emerged as an integral
part of firms’ competitive advantage building. Even though consumer boycott has
become a subject of increasing concern in recent years, to academics and practitioners,
to date, consumer behavior literature provides little help in understanding the
factors affecting consumer boycott effectiveness. Good management requires not
only a clearer understanding of the consumers’ purchase behavior, but also an
understanding of boycotting behavior and how it may be reduced. In order to
expand the knowledge on boycotting behavior, this study examines the
relationship between consumers’ boycotting effectiveness and perceived risk,
and success, centrality, happiness domains of materialism. The results show
that an increase in perceived risk leads to an increase in boycotting
effectiveness and there is a negative correlation between boycotting
effectiveness and centrality domain of materialism. </span> </i> <br /> </p>}, number={17}, publisher={İdeal Kent Yayınları}