The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised four-factor model for character-based consumer deviance behavior has strong construct validity. As for the action-based four-factor model, the unrevised version was seen to be more reliable.
}, number={2}, publisher={Afyon Kocatepe Üniversitesi} }