TY  - JOUR
T1  - BİR DENEYİMİ UNUTULMAZ KILAN UNSURLAR NEDİR? UNUTULMAZ TURİZM DENEYİMİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
TT  - WHAT MAKES AN EXPERIENCE MEMORABLE? A CONCEPTUAL EVALUATION OF MEMORABLE TOURISM EXPERIENCE
AU  - Demir, Seda
AU  - Ülker Demirel, Elif
PY  - 2019
DA  - December
DO  - 10.26468/trakyasobed.532082
JF  - Trakya Üniversitesi Sosyal Bilimler Dergisi
JO  - Trakya Üniversitesi Sosyal Bilimler Dergisi
PB  - Trakya Üniversitesi
WT  - DergiPark
SN  - 1305-7766
SP  - 661
EP  - 682
VL  - 21
IS  - 2
LA  - tr
AB  - Günümüzün küreselpazarında rekabet gün geçtikçe artmakta, rekabet avantajı elde etmekzorlaşmaktadır. Hızlı değişim ve yeniliklerin yaşandığı günümüzde işletmeler bugelişmelere ayak uydurmak durumundadır. Zira günümüz tüketicisi için nihai üründen ziyade, yaşanılan ürün vehizmet deneyimi satın alma karar sürecinde belirleyici hale gelmektedir. Bunoktada taklit edilmesi, ikamesi zor olan ve tüketiciler tarafından arzuedilen, onların beklentilerine cevap verebilen deneyimsel ortamlarınyaratılması rekabet avantajı açısından oldukça önem arz etmektedir. Ancak dünyadave turist profilinde meydana gelen gelişmeler ve değişiklikler, turistlerinbeklentilerinin de farklılaşmasına neden olmaktadır. Turistlerin ihtiyaçlarınıngiderilmesi dışında farklılık arayışı, kendini değerli hissetme, yenilenme,yeni kültürler ve insanlar tanıma gibi benzersiz deneyimler yaşamaya yönelikeğilimleri, bir deneyimi eşsiz ve unutulmaz kılan unsurlar üzerineodaklanılmasına sebebiyet vermektedir. Literatür incelendiğinde tüketici,ziyaretçi, turist ve seyahat deneyimi üzerine çok sayıda çalışmanın yer aldığıgörülmekle birlikte, “Unutulmaz Turizm Deneyimi” kavramı bu alanda oldukça yenibir araştırma konusu olarak yer almaktadır. Bu kavramla ilgili yabancı literatürdeki çalışmalarincelendiğinde bir literatür birikiminin oluştuğunu belirtmek mümkün olmaktaancak, yerli literatürde oldukça sınırlı sayıda çalışmanın yer aldığıgörülmektedir. Dolayısıyla bu çalışmanın amacı, uluslararası ve ulusal literatürün kapsamlı birdeğerlendirmesini yaparak mevcut akademik yazına katkıda bulunmak ve yeni birkavram olan unutulmaz turizm deneyimi olgusunu kapsam ve içerik açısındandeğerlendirmektir. Bu anlamda söz konusu bulguların ve değerlendirmelerin turizmişletmecilerine ve destinasyon yöneticilerine, turistlerin karar vermesüreçlerinde göz önünde bulundurdukları unsurların anlaşılması açısından yolgöstereceği öngörülmektedir.
KW  - Turist
KW  - Turizm
KW  - Deneyim
KW  - Turizm Deneyimi
KW  - Unutulmaz Turizm Deneyimi
N2  - Competition in today'sglobal market is increasing day by day, competitive advantage is difficult toachieve. In the world where rapid changes and innovations are experienced,enterprises have to keep up with these developments. Because, the product and serviceexperience that is experienced rather than the final product for today'sconsumer becomes decisive in the purchasing decision making process. At thispoint, the creation of experiential environments that are difficult to imitateand substitution, and which are desirable by consumers, capable of respondingto their expectations are of great importance in terms of competitiveadvantage. However, occured developments and changes in the world and in thetourist profile, it also causes changes in the expectations of tourists. Exceptfor satisfying the needs of tourists, the tendency to live memorableexperiences such as the search for difference, feeling valued, renewal, newcultures and people recognition, it gives cause for a focus on the elementsthat make an experience unique and memorable. When the literature is examined,while it is seen that there are many studies on consumer, visitor, tourist andtravel experience, the concept of "Memorable Tourism Experience"ranks as pretty new research topic in this field. When the studies in theforeign literature related to this concept are examined, it is possible tostate that a literature accumulation is formed, but it is seen that there arepretty limited number of studies in the domestic literature. Hence, the aim ofthis study is to contribute to the current academic literature by making acomprehensive evaluation of international and national literature and toevaluate the phenomenon of memorable tourism experience that is a new conceptin terms of scope and content. In this sense, it is foreseen that mentionedfindings and evaluations will guide tourism operators and destination managersin terms of understanding the factors that tourists consider in decision-makingprocesses.
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UR  - https://doi.org/10.26468/trakyasobed.532082
L1  - http://dergipark.org.tr/tr/download/article-file/877582
ER  -