TY  - JOUR
TT  - A Benefit-Based Segmentation: A Case of Antalya
AU  - Birdir, Sevda Sahilli
AU  - Akdoğan, M Şükrü
PY  - 2010
DA  - June
JF  - Çağ Üniversitesi Sosyal Bilimler Dergisi
PB  - Çağ Üniversitesi
WT  - DergiPark
SN  - 1304-8392
SP  - 21
EP  - 34
VL  - 7
IS  - 1
KW  - Turizmde Pazar bölümlendirme
KW  - Beklenen Fayda
KW  - FaktörKümeleme-Ayırma-Ki-Kare Analizleri
KW  - Post-Hoc Metodu
KW  - Bırak ve Topla Yöntemi
N2  - A Benefit-Based Segmentation: A Case of Antalya  Absrtact: The aim of this studyis to seperate tourists visiting to Antalya into similar  groups based on benefits they sought from a summer holiday and to identify tourist  profiles based of those expected benefits. To collect data a questionnaire was  developed and utilized in the study. The questionnaire, in four languages (Turkish,  German, Russian and English), was applied to departing tourists during 20-23  August 2007 at Antalya International Airport using a face to face technic. Factor  analysis revealed 9 different factors among summer tourists visiting Antalya. On the  other hand, TwoStep Cluster analysis produced 2 market groups. T-test revealed a  statisticaly significant difference (at p<0.000) between the two identified clusters
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UR  - https://dergipark.org.tr/tr/pub/cagsbd/issue//554105
L1  - https://dergipark.org.tr/tr/download/article-file/695654
ER  -