TY  - JOUR
TT  - An Exploratory Investigation of Bales’ Interaction Process Analysis as it to  Consumer Behavior
AU  - Gödelek, Ertuğrul
PY  - 2013
DA  - June
JF  - Çağ Üniversitesi Sosyal Bilimler Dergisi
PB  - Çağ Üniversitesi
WT  - DergiPark
SN  - 1304-8392
SP  - 1
EP  - 20
VL  - 10
IS  - 1
KW  - Karı-koca satın alma kararı davranışı
KW  - Etkileşim Süreç Analizi
N2  - The purpose of this study to establish the feasibility of Bales’ system of Interaction Process Analysis in the study of a husband-wife purchase decision. The vehicle for the exploration of this method was the development and testing of specific hypotheses using Bales’ system of observation. Fifteen couples were exposed to a situation in which they were asked to select for themselves a portable stereo phonograph from a catalog. Five couples received small “pieces” of product information, five couples received medium “pieces” of product information, and five couples received large “pieces” of product information. Each couple was observed in their home and their respective interaction was later categorized from a tape (Panasonic HC-V700EG-K) made in the couple’ s home. The couple’ s interaction was categorized using Bales’ system of Interaction Process Analysis. From the data produced by the system, we have concluded that Bales’s system of Interaction Process Analysis is sensitive enough to use in the study of consumer behavior, but mainly as an evidence gathering tool
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UR  - https://dergipark.org.tr/tr/pub/cagsbd/issue//554319
L1  - https://dergipark.org.tr/tr/download/article-file/695965
ER  -