TY  - JOUR
T1  - YÜKSEKÖĞRETİMDE İTİBAR: HALKIN GÖZÜNDEN ÜNİVERSİTEYE BİR BAKIŞ
TT  - REPUTATION IN HIGHER EDUCATION: A LOOK AT THE UNIVERSITY THROUGH THE EYES OF THE PUBLIC
AU  - Çiçek, Berat
AU  - Almalı, Vedat
PY  - 2019
DA  - June
JF  - İnönü Üniversitesi Uluslararası Sosyal Bilimler Dergisi
JO  - INIJOSS
PB  - İnönü Üniversitesi
WT  - DergiPark
SN  - 2147-0936
SP  - 90
EP  - 111
VL  - 8
IS  - 1
LA  - tr
AB  - Kurumsal itibar bir kurumla ilgili insanların zihnindeoluşan olumlu veya olumsuz yargıların bütününü içermektedir. Bu çalışmada,içinde bulundukları toplumun üniversiteleri nasıl algıladıkları ve bu algınınaltında yatan temel dinamikler kurumsal itibar kuramı ile irdelenmeyeçalışılmıştır. Bu amaç doğrultusunda Muş Alparslan Üniversitesi (MŞÜ) özelindenicel bir araştırma gerçekleştirilmiştir. Araştırmaya veri toplamak için MŞÜ’nündış paydaşlarıyla bir anket çalışması uygulanmıştır. Araştırmada üniversiteninpaydaşları konumunda olan lise öğrencileri, özel sektör ve kamu çalışanları,esnaflar gibi çeşitli çevreler örneklem olarak seçilmiştir. Toplanan verilerdenelde edilen bulgulara göre paydaşların üniversiteyi nasıl algıladıklarınınortaya konulması amaçlanmıştır. Bu bağlamda üniversitenin, kurumsal itibarınalt boyutlarından olan sosyal sorumluluk boyutu yönüyle en yüksek itibara sahipolduğu ve genel anlamda halk nezdindeki itibarının olumlu olduğu sonucunaulaşılmıştır.
KW  - Kurumsal İtibar
KW  - İmaj
KW  - Yükseköğretim
KW  - Üniversiteler
N2  - In this study, how the universitiesare perceived by the societies and the basic dynamics underlying thisperception were analyzed through the institutional reputation theory. For thispurpose, a quantitative study was carried out on Muş Alparslan University(MSU). A survey study was conducted with MSU's external stakeholders to collectdata. It was aimed to reveal how the stakeholders perceive the universityaccording to the findings of the collected data. In this context, it wasconcluded that the university has the highest reputation in terms of socialresponsibility dimension which is one of the sub-dimensions of corporatereputation and that its reputation in public is positive in general.
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UR  - http://dergipark.org.tr/tr/pub/inijoss/issue//565111
L1  - http://dergipark.org.tr/tr/download/article-file/748554
ER  -